About
Leanna Biggar
I’m a purpose-driven leader with over 15 years of experience in marketing, operations, tourism, and education, helping organizations grow through strategic thinking, engaging communications, and team empowerment. With an MBA and a passion for creating exceptional customer and learner experiences, I’ve delivered measurable impact across tourism, nonprofit, and education sectors.
Expertise
Strategic Leadership
Operational Excellence
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15+ years leading diverse, consumer-facing businesses through transformation, strategic planning, and market expansion.
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Board Chair experience, guiding governance, financial sustainability, and organizational strategy.
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Experienced in leading cross-functional teams of 6–100+, fostering cultures of collaboration, accountability, and continuous improvement.
Brand & Engagement
Marketing, Communications & Events
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Proven ability to design and execute integrated marketing campaigns that align with brand standards and drive results.
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Diplomatic and clear communicator, experienced in influencing decisions and navigating complex issues.
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Successfully planned and managed large-scale events, including budgeting, logistics, and staffing.
Business Development
Entrepreneurship & Innovation
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Advised entrepreneurs and small business owners on business planning, marketing, and operational strategy.
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Helped launch and scale innovative projects, including new business models and revenue streams.
Facilitation & Training
Learning Design & Program Delivery
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5+ years teaching a wide range of college-level business and marketing courses.
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Proficient in course design and class engagement.
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Delivered customized training and webinars on customer service, digital tools, and marketing (e.g., Google Ads, Social Media Strategy).
Career Highlights
$1M+
budgets governed
and organizational sustainability strengthened as Board Chair of Calgary Wildlife, positioning the charity in its strongest performance in over a decade.
3.93
GPA
and graduated top of MBA class while balancing full-time professional and leadership responsibilities, demonstrating strong discipline and strategic capacity.
15%
reduction in employee turnover
achieved through HR strategies that emphasized recognition programs, staff engagement, and retention initiatives.
5–10%
annual profit growth
driven for Aspen Crossing’s signature event, Train of Terror, by creating and scaling a sustainable event model.
Projects / Portfolio
Endorsements
